Products Terms and Conditions

The following terms and conditions apply to additional services you may purchase from SMSAPP from time to time. These terms form part of your Customer Contract as defined in our Customer Terms at terms and condtion

Social channels

These Social Channel Terms and Conditions (“Supplement”) are part of an agreement for certain SMS APP services (“Agreement”) between SMS APP and Customer and apply solely to the SMS APP social channel services (“Service”). Capitalised terms are defined in the Glossary below. Capitalised terms not defined in this Supplement shall have the meanings ascribed to them in the SMS APP Customer Terms.

Part A – Legal Terms

1.Services

1.1. End User opt-in/opt-out requirements.

Customer shall send Messages only to End Users who have, and continue to, knowingly consent or “opt-in” to receiving Messages and who have been informed by Customer of their right to cancel, and have been given a readily accessible free process for cancelling, receipt or to “opt-out” of receiving further Messages. This opt-in information shall include the End User’s MSISDN, Social Channel ID, and any SMS APP Message channel preference (collectively “Opt-In Information”), and any further details if and as required by any relevant social channel service provider (“Social Media Platform Provider”). Customer agrees that SMS APP will deliver Messages to the Customer Messaging Application via the Social Media Platform Provider based on the End User’s Social Channel ID and Customer’s communication to SMS APP of such End User’s Opt-In Information. Customer shall stop sending Messages to an End User who has opted-out from receiving such Messages as soon as possible but in no case later than twenty-four (24) hours after receipt of the opt-out request (or any shorter time period if necessary to meet or comply with any legal, regulatory, governmental and/or Service Provider request or requirement). At SMS APP’s request, or the request of a Service Provider, Customer shall provide SMS APP with proof of any and all such opt-in(s) and optout(s), and response time to discontinue transmission of Messages after opt-out, to SMS APP’s reasonable satisfaction.

1.2. Supply of Customer Services.

Customer shall inform End Users that Customer is the source and supplier of the Messages and provide appropriate contact details to End Users. SMS APP shall have no support obligations of any kind with respect to End Users and Customer shall not in any way, directly or indirectly, communicate or otherwise convey to End Users anything to the contrary. Customer shall bear sole responsibility for the acts, omissions or breaches of End Users with respect to the use of the Service, customer services and the Messages. Customer shall promptly inform SMS APP if Customer becomes aware of any violation of the terms of this paragraph. The SMS APP Service Level Agreement does not apply to social channel products.

1.3. Restrictions.

Customer shall not use the Service or permit the Service to be used:

  • in a manner that violates any applicable law, regulation, industry guidelines or code of practice, or that violates, infringes or misappropriates the rights of any third party;
  • to transmit any Message or any electronic material (including viruses or other similar destructive computer programming routines) which causes, or is likely to cause, detriment or harm or damage to the SMS APP Network or any computer systems or telecommunications equipment or mobile handsets owned by SMS APP or any other person , or to facilitate the transmission or use of any code that would allow any third party to interfere with or access any Customer Data;
  • to send spam, “junk mail” or unsolicited advertising or promotional Messages or material, or to send or knowingly receive or use any Message or material which is obscene, offensive, abusive, harassing, misleading, fraudulent, unethical, indecent, defamatory, discriminatory, threatening, libelous, unlawful or menacing; or
  • to send any Messages that are of an urgent or sensitive nature or contain emergency information.
1.4. Inappropriate Use.

Customer shall not: (a) remove any identification, patent, trademark, copyright or other notice from the Service or any part of it; (b) access, use, or copy any portion of the Service directly or indirectly to develop, promote or support any product or service that is competitive with the Service or any part of it; (c) disclose or publish performance or capacity statistics about the Service or any part of it; (d) perform any benchmark tests on the Service or its supply or any part of it; or (e) use the Service in connection with any activity that may result in tangible or intangible personal property damage, or death or serious body injury.

1.5. Acceptable Use.

Customer shall not access any information or data provided or controlled by any other customer of SMS APP or its suppliers and will abide by, and will not circumvent or otherwise disable, any security measures implemented in the Service. Customer shall immediately inform SMS APP if any third party makes or threatens any claim or action against Customer, or SMS APP, or any other party relating to any data, customer service or Messages.

1.6. Faults.

Customer agrees to promptly fix any faults and/or bugs in Customer’s software that causes the Service to be accessed incorrectly, including, but not limited to, software that generates incorrect API calls to the Service.

2. Compliance

2.1. Requirements

Customer shall promptly provide any information as SMS APP may request relating to customer data or Customer’s use of the Service:

  • to determine Customer’s compliance with the Customer Contract, and
  • in response to any request made by any regulatory or governmental, legal or statutory body.
2.2. Responsibility.

SMS APP may, in its sole discretion, require Customer to take primary responsibility for any request or enquiry made under Section A2.1 above relating to any Customer Service, Message(s) or customer data or arising from Customer’s use of the Service or from an alleged or actual breach of the Agreement by Customer. Customer agrees, at its own cost, to accept full responsibility for any such request or enquiry including for any expenses, penalties, fines, sanctions or other analogous costs that may arise, and in relation to such request or enquiry, to provide all requested information to such regulator or Service Provider (with copies to SMS APP) in a timely manner.

2.3. Survival.

Sections A1.1, A1.2, A1.3, A1.4, A1.5, A2.2, A2.3, A2.4, A2.6, and A2.7 shall survive termination or expiration of the Customer Contract.

2.4. Indemnity.

Customer will indemnify and, at SMS APP’s election, defend SMS APP, its Affiliates and subcontractors against:

  • any claims (including, but not limited to, any claims, fines, penalties, or losses ) or other liabilities brought against SMS APP, its Affiliates and subcontractors by any third party (including, but not limited to, any other SMS APP customer, Service Provider or governmental or regulatory authority) relating to customer data, customer services,, Messages or Customer’s use of the Service (including, but not limited to, any such claim which relates to infringement or misappropriation of any intellectual property rights of any third party or any breach or violation of laws or regulations, and any breach of Social Media Platform Terms); and
  • all damages finally awarded against SMS APP, its Affiliates and subcontractors with respect to these claims.
2.5. Suspension.

In addition to its rights under the Customer Terms, SMS APP may without liability block or delete any customer data or Message(s) that SMS APP determines, in its sole discretion, violates the terms of the Customer Contract.

2.6. Disclaimer.

Customer agrees that, with respect to its supply of the Service, neither SMS APP nor any SMS APP supplier shall be liable whether in contract, tort, or strict liability to Customer or to any End User or any other customer of Customer for (i) any Messages deleted or not delivered regardless of the reason for deletion or non-delivery, including, without limitation, message processing errors, transmission errors, or messaging network and/or service failures; or (ii) the accuracy of information provided through the Service.

Part B – Business Terms

1. Other Services Required.

As further stated in the Order Form or in the Documentation, the Service may require connection through a separate API and in such cases it cannot be used as a stand-alone product or service. In order for Customer to use the Service, Customer must separately enter in an agreement with SMS APP for the right to use the other Services. Unless and until Customer has entered into an agreement with SMS APP to obtain the right to use other Services, SMS APP shall have no obligation to provide the Service, and SMS APP shall not be liable for any failure to do so, and any Messages that Customer submits to the SMS APP Network for transmission via the Service may be blocked or deleted by SMS APP.

2. Third party use.

Customer shall not subcontract, sub-license, license, sell, lease, rent or otherwise make the Service available to third parties.

3. Customer Responsibilities

(a) Access and Connectivity
  • SMS APP Network connection. Customer is solely responsible, at its own expense, for establishing and maintaining its equipment, software, facilities, and its connection to the SMS APP Network and this obligation is a condition to Customer’s use of the Service.
  • Other Conditions to Customer’s Use of the Service Subject to the Customer Contract, Customer must independently establish its physical and functional presence on each Social Media Platform as to which Message transmission is available from SMS APP and as to which Customer desires to use the Service. Customer’s required actions in this regard include, but might not be limited to, depending on the specific nature and requirements of a Social Media Platform, (a) Customer’s establishment of a social media landing page on the Social Media Platform; (b) Customer’s creation of a Customer Messaging Application on the Social Media Platform; (c) Customer providing to SMS APP the relevant credentials and technical interface information required to permit SMS APP to establish a technical communication path with Customer’s Application so that SMS APP can make available SMS APP’s Webhook to Customer for Customer’s integration of such Webhook into the Customer Messaging Application; and (d) Customer’s integration of Webhook into the Customer Messaging Application so that the Customer Messaging Application may send Opt-In Information to the SMS APP Network via such Webhook. SMS APP may at its discretion offer onboarding services.
  • SMS APP Dashboard. SMS APP may, in its sole discretion, provide Customer with access to a SMS APP world wide web interface (“SMS APP Dashboard”) which access will enable Customer to obtain statistical reports detailing Service activity. Access to the SMS APP Dashboard is provided to Customer for informational purposes only, and the data and information displayed are provided without warranties of any kind regarding completeness or accuracy. Customer agrees not to use or rely on such data and information in accounting for monies due between the parties or for billing purposes.
  • Traffic Forecasts. Customer shall provide to SMS APP timely and accurate forecasts of proposed maximum Message volumes, including peak hour, monthly and quarterly volumes. If the actual Message traffic exceeds one hundred and twenty percent (120%) of the forecasted volume (“Burst”) SMS APP may without any liability to Customer immediately suspend access to, and operation of, the Service. If Customer does not submit such forecasts SMS APP may, at its sole discretion, determine the volume of Messages that constitutes a Burst.
(b) Commercial Messages.

Customer shall not use the Service for mobile to mobile, peer to peer messaging purposes. Customer shall use the Service solely to promote or facilitate, directly or indirectly, the goods, services or image of Customer pursuing a commercial activity.

(c) SMS APP Webhook integrations and On-boarding.

Subject to Customer’s full compliance with Section B2.1 above, SMS APP shall provide to Customer Webhook via a URL provided by SMS APP to Customer for the purpose of Customer integrating such Webhook into the Customer Messaging Application on the Social Media Platform. Webhook, as so integrated, will be used for the purpose of Customer transmitting Opt-In Information to the SMS APP Network and for any other transmission between the Customer Messaging Application and the SMS APP Network as may be available pursuant to, and in accordance with, the Documentation. SMS APP will provide to Customer an on-boarding guide to assist Customer with Customer’s integration of Webhook into the Customer Messaging Application and other set-up requirements relating to transmission between the Customer Messaging Application and the SMS APP Network via the Webhook in accordance with the Documentation.

4. Fees.

Customer shall be fully responsible for any fees imposed by any Social Media Platform Provider with respect to Customer’s use of such Social Media Platform Provider’s Social Media Platform. In the event any Social Media Platform Provider imposes any fees on SMS APP with respect to Customer’s use of such Social Media Platform, SMS APP shall have the right to charge Customer, and Customer shall pay, the amount of any such fee (including any additional fees), which shall be invoiced by SMS APP to Customer.

Glossary
  • “Customer Messaging Application” means a messaging application created or established by Customer on a Social Media Platform for purposes of communicating with End Users who are members of that Social Media Platform.
  • “Customer Service” means a marketing, advertising, promotional or informational program or initiative, or other project, conducted by Customer utilizing the Service.
  • “End User” means a person or entity that is a user and/or recipient of a Customer Service.
  • “Message” means a multimedia digital message containing Customer Data in a form for delivery via Internet Protocol (IP) or other technology, protocols or standards used to transmit digital content or information supplied by Customer to the SMS APP Network for transmission as a personalized notification or mass notification.
  • “Service Provider” means any entity, including, but not limited to, SMS APP suppliers and/or internet service providers that directly or indirectly are used in the supply of the Service which shall include, but not be limited to, Social Media Platform Providers.
  • “Social Media Platform” means a third party social media platform on which platform Customer is permitted to, and can, create a social media messaging application for the purpose of sending and receiving Messages to and from End Users on such platform.
  • “Social Media Platform Provider” means a third party provider of a Social Media Platform (for example, Facebook). For the purposes of this agreement, a Social Media Platform Provider shall also be a Service Provider.
  • “Social Channel ID” means the particular form of identification assigned by a Social Media Platform to an End User designating such End User with respect to such End User’s access to, presence on, and use of such Social Media Platform.
  • “Webhook” means the webhook provided by SMS APP to Customer, and integrated by Customer into Customer’s Message Application in connection with the SMS APP Service.

Calendar Automation

Message4U Pty Ltd trading as SMS APP (“we”) or (“us”) and you are already parties to an SMS services agreement under which we provide you with specified messaging services (“Existing Agreement”).

The following terms and conditions apply to the Calendar product you have chosen to purchase.

1. Calendar product

We have partnered with Cronofy Limited (“Cronofy”) to provide the calendar automation product (“Calendar”) to you. As part of purchasing the Calendar, you will be required to agree to Cronofy’s terms and conditions and privacy policy. Once you have agreed to Cronofy’s terms and conditions, you will be able to integrate a number of widely-used calendars, including Outlook.com, Outlook 365, Exchange, Google Calendar, and Apple Calendar into your SMS APP Hub Account. The Calendar will sync across all other places you use the calendar, enabling you to manage appointments and send SMS reminders with reference to the Calendar.

2. Fees

Fees for the Calendar are as notified to you at the point of purchase. Please note that Calendar fees do not include the fees for SMS Messages in connection with your Calendar, such fees will be charged in accordance with your Existing Agreement.

3. Terms and conditions

You acknowledge and agree that:

(a) Except as otherwise set out in this Agreement and to the extent they are not inconsistent with these terms, the terms of your Existing Agreement with us apply to the Calendar.
(b) To enable integration of the Calendar you must agree to Cronofy’s terms and conditions and privacy policy. Our liability and responsibility for the Calendar is limited to matters set out in this Agreement. (c) The SLA in your Existing Agreement does not apply to the Calendar. We do not warrant that the Calendar will be continuously available or will be error- free or will meet any particular criteria of accuracy, completeness, reliability, performance or quality;
(d) Our Privacy Policy and clause 23 and Part D and E of your Existing Agreement will apply to the information which is contained in your Calendar. However, to integrate the Calendar to your Account you must also agree to Cronofy’s privacy policy and Cronofy will have access to information contained in your Calendar such as appointment messages and End User message responses. We are not liable for any damage, loss, expense, costs or liabilities whatsoever that you incur as a result of Cronofy’s action or inaction (as the case may be) in relation to Personal Information you give Cronofy in connection with the Calendar.
(e) We reserve the right to refuse anyone access to the Calendar or terminate anyone’s Calendar access at any time at our sole discretion without giving a reason. If we terminate your Calendar, we will give you a pro-rata refund for any upfront payment for service you have not received.
(f) You hereby grant us and Cronofy a non- exclusive, perpetual, irrevocable, royalty-free, sub-licensable, transferable licence to use any Intellectual Property necessary for the operation of the Calendar.
(g) You acknowledge that Cronofy is the provider of, and responsible for the Calendar and that to the maximum extent permitted by law, we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with your:

  • (i) use of, or inability to use, the Calendar;
  • (ii) access to, or inability to access, the Calendar; or
  • (iii) use of or reliance on any content displayed on or via the Calendar.
(h) You may cancel your Calendar, by providing us at least 30 days’ written notice (unless we have agreed such other time) by way of an email to support@SMS APP.com.au.

Lookup Services

What are SMS APP’s Lookup Services?

Our ‘Lookup Service’ provides you access to our browser interface to lookup information relating to the phone numbers that you input into the interface. This information may include:

the country of origin and type of phone number (mobile, landline or VOIP) (known as a ‘Type Lookup’).
the reachability status for that service from the home location register (known as a ‘HLR Lookup’); and
which carrier services the phone number (known as a ‘Carrier Lookup’)
(collectively known as the ‘Lookup Data’)

Additional Terms Applicable to Lookup Services

By signing this Additional Service Request Form, you are requesting access to our Lookup Services and agreeing to the additional terms applicable to Lookup Services set out below.

PLEASE BE AWARE THAT WE MAY TERMINATE YOUR ACCESS TO THE LOOKUP SERVICES AT ANY TIME. IN ADDITION, WE MAY VARY THE CHARGES PAYABLE IN CONNECTION WITH THE LOOKUP SERVICES BY GIVING YOU 14 DAYS’ NOTICE. YOU ARE ENTITLED TO TERMINATE THIS AGREEMENT IF YOU CONSIDER THAT THE PRICE VARIATION IS MATERIALLY DETRIMENTAL TO YOU.

You acknowledge and agree that:

  1. Lookup Services are only available to customers with a current agreement with us;
  2. Lookup Services are a ‘Service’ for the purposes of your Customer Contract and unless stated otherwise below, the terms and conditions in the Customer Contract also apply to Lookup Services;
  3. Charges for Lookup Services differ depending upon what Lookup Data you request or use. As at the date of this Agreement, the charges for the Lookup Services are as notified to you at the point of Charges exclude third party access charges such as ISP or telecommunications incurred to access the Lookup Data;
  4. you will be charged per number looked up regardless of whether the number produces Lookup Data or whether it is useful to you. In some instances there may be no Lookup Data available from our third party supplier so the Lookup Service will produce no results;
  5. despite anything to the contrary in your Customer Contract, we reserve the right to change the Charges for Lookup Services at any time. You will be notified no less than 14 days’ in advance of any changes to the Charges and You may terminate this Agreement prior to these changes taking effect if you consider these will cause you a material detriment.
  6. the Lookup Data you request is supplied by a third party data provider. While we endeavour to ensure your lookups are provided promptly, we accept no liability for transmission delays or technical failures or unavailability of the API or platform. We do not warrant the delivery of every Lookup Data request, nor the accuracy, currency or the quality of the requested Lookup Data. You rely upon Lookup Data at your own risk;
  7. there is no Service Level Agreement applicable to Lookup Services;
  8. despite anything to the contrary in your Customer Contract, either party may terminate in part or entirety, the Lookup Services for any reason at its convenience, by giving the other party at least 14 days’ prior written notice. Termination of the Lookup Services does not affect the remainder of your Customer Contract and subject to its terms, the remainder of the Customer Contract continues to apply until expiry or termination.
  9. you will not reproduce, republish, retransmit, modify, adapt, distribute, translate, create derivative works or adaptations of, publicly display, sell, trade, or in any way exploit the Lookup Services platform, software or API, except as expressly authorised by us.
  10. in the event of any inconsistency between these terms and the Customer Contract relating to the provision of Lookup Services, the former shall prevail.

Manage Services

Managed Services

What are Managed Services?

The Services that you have purchased or are continuing to purchase under your Customer Contract (as defined in the SMS APP Customer Terms) are designed to enable you to access and use them autonomously. We can assist you to use the Services as set out below for additional fees and on the basis of you agreeing the following terms. Provision of this assistance is known as a ‘Managed Service’ and incurs a fee as notified to you at the time of purchase. Please note that a fee for Managed Services does not include the fees for SMS/MMS/OTT Messages which are set out in your Customer Contract or fees for any other Additional Service Request (eg. Lookup Services).

You may request one or more of the following Managed Services:

  • Formatting of supplied numbers in Data file to required E164 international standard
  • Investigation and report on the Content of message which details: percentage breakdown of GSM-7 and UCS2 characters, average length of SMS for the send, and where (Unicode) UCS2 characters are identified, a normalisation of the Content of message may be proposed to help minimise messaging costs for the send
  • Scheduling of send using details supplied in Customer-Supplied Materials (as defined below)
  • Send success report detailing percentage breakdown of:
    • Messages sent
    • Messages delivered
    • Un subscriptions
    • Messages unable to be delivered – Where messages were unable to be delivered, a Lookup will be performed against each entry to determine the reachability of the mobile service to help highlight inactive numbers

At the conclusion of your campaign, you will have access to a report that sets the status of your send (eg. whether messages were received or bounced).

The types of Managed Services that we offer are set out above. Importantly, they do not include creating or changing the Content of your Messages or ensuring compliance with relevant Laws (including but not limited to the Spam Act 2003 (Cth) and the Privacy Act 1988 (Cth)) which are applicable to your use of the Service and Content of Messages. Compliance with relevant Laws is your responsibility.

What do I need to do?

Provide us with the following Customer-Supplied Materials via the method set out below:

  • Send Schedule Data which includes – the date and time of the send including timezone, the SMS APP account and user from which the send is to occur, the total count of recipients (for file validation purposes), and the Content of the Message.
  • Send Configuration Data which includes – confirmation of the features that are to be used for the send which may include amongst other things, any of the following: social sending, character converter, familiar sender, dedicated number/short code and alpha tag.
  • Data File which includes no other data except a spreadsheet in an xls, xlsx or csv format that contains a header row with two columns with one column containing phone numbers for each unique recipient and the other column containing the Send Configuration Data and the Send Schedule Data for that phone number.
  • Method to provide Customer-Supplied Materials:
    • Send Schedule Data and Send Configuration Data must be sent to: services@smsapp.com.au
    • The Data File must be sent via SFTP using the details below and then an email confirmation that the file has been uploaded, sent to: services@smsapp.com.au
    • SFTP details:
      • Host:
      • Port: 80
      • Username: to be supplied by SMS
      • Password: to be supplied by SMS

What do I need to know?

An indicative delivery schedule for Managed Services is set out below:

Activity Schedule
Customer supplies Send Schedule Data, Send Configuration Data and Data file Start
SMS APP confirms receipt of files and information + 1 day from start
SMS APP will provide you with a test message of your content +2 days from start
SMS APP performs send As per Send Schedule Data
SMS APP provides access to delivery receipt report +5 days from send

By signing this Additional Service Request Form, you are requesting us to provide you Managed Services on the terms and basis set out in this form. You acknowledge and agree that:

  1. Managed Services are only available to customers with a current agreement with us;
  2. Managed Services are a ‘Service’ for the purposes of your Customer Contract and unless stated otherwise below, the terms and conditions in the Customer Contract also apply to Managed Services;
  3. All Messages sent through Managed Services are sent on your behalf and under your instruction in accordance with the Send Schedule Data and Send Configuration Data file and any other instructions you provide. You acknowledge that you are responsible for ensuring that your use of the Service including the appropriateness of the send time, relevant consents to receive Messages and the Content of your Messages, are compliant with all relevant laws. You also acknowledge that we rely upon the Send Schedule Data, Send Configuration Data and Data file that you send us and are not responsible or liable for any errors or inaccuracies in this data;
  4. Managed Services is provided on a per campaign basis. You will need to sign a new Additional Services Form – Managed Services for individual campaigns;
  5. We reserve the right to not send a campaign if we become aware that your Message contains Restricted Content (as defined in your Customer Contract);
  6. If the volume of SMS/MMS/OTT required to meet your requested campaign exceeds the current limit on your account, we will increase your limit to enable the send of the campaign and you will be responsible for paying the cost of any additional SMS/MMS/OTT fees resulting from that increase in accordance with the pricing set out in your Customer Contract;
  7. there is no Service Level Agreement applicable to Managed Services;
  8. in the event of any inconsistency between these terms and the Customer Contract relating to the provision of Managed Services, the former shall prevail; and
  9. You may cancel your campaign prior to us sending it on your behalf, by providing us at least 48 hours written notice (unless we have agreed such other time) by way of an email to support@SMS APP.com.au. You acknowledge that if you choose to cancel a campaign, you still incur the fee set out above for Managed Services as we commence provision of the service upon receipt of the Data file. Cancellation of a campaign does not affect the remainder of your Customer Contract which will continue to operate.

Mobile Landing Page and Mobile Landing Page Services Terms and Conditions

Mobile Landing Page and Mobile Landing Page Services Terms and Conditions

Message4U Pty Ltd trading as SMS APP (“we”) or (“us”) and you are already parties to an SMS services agreement under which we provide you with specified messaging services (“Existing Agreement”).

The following terms and conditions apply to the Mobile Landing Page products (as applicable to your order).

1. Mobile landing page

What are Mobile landing pages?

A Mobile landing page (“MLP”) is a single web page which you create using your artwork, graphics, trademarks, logos, text (including text for the MLP headline, body and any fine print or additional language) and anything else you wish to include in the MLP (“Creative”) via our templates and tools and which End Users can access through a unique short trackable link (“STL“) in an SMS. MLPs are designed to be sent in bulk as “campaigns” which allow you to reach End Users with a specific message, offer or proposal (“Campaign”).

What is included in the MLP product?

As part of the MLP product, we will provide you with:

  1. the tools to design your own MLP;
  2. a hosting service for your MLP. We will continue to host your MLP for approximately two years or as otherwise required by Law; and
  3. a unique STL which is included in an SMS. The STL will direct End Users who click on their unique STL to the MLP. The STL may also generate a preview of the MLP within the SMS (“Link Preview”).

You will be able to send the SMS containing the STL to End Users as part of your Campaign in accordance with the Terms of your Existing Contract.

Please note that if you include images in your MLP which are not our existing “stock” images, these images will need to be uploaded and hosted on a public server. We cannot guarantee that these images will be continuously available or accessible.

2. MLP Services

What are MLP Services?

If you purchase or are otherwise provided access to Mobile Landing Page Services (MLP Services) as an addition to your MLP product, we will prepare Creative you provide to us and create a MLP based on your instructions. We will provide you with a proof of the proposed MLP and you are entitled to one amendment to the proof, provided that any amendment request is made at least two Business Days prior to the date on which you anticipate sending the SMS which contains the STL (“Campaign Send Date”). We will then arrange the SMS with the STL to be sent on the Campaign Send Date. Please note that we will prepare your Creative within the constraints of the available templates. Any further changes are subject to review and may incur additional costs. Whilst we will endeavour to work with you to achieve your preferred MLP, not all MLP designs are possible and will depend on the content of your MLP and the templates that are available for the MLP product.

As part of the MLP Services, we will provide you with data relating to the Campaign and End User behaviour including the End Users that click the STL. On request, we can also provide the time and date they clicked on the STL, IP address and user agent (“Campaign Data”).

What you need to do?

  1. At least 10 Business Days prior to the Campaign Send Date you must provide us with all required information in the required format in accordance with our MLP Services checklist (as we will provide to you), including the Creative.
  2. At least 2 Business Days prior to the Campaign send date, you must provide us with a contact list (names, mobile numbers and any personalisation data required in the SMS or MLP) of End Users who will receive the Campaign SMS and STL (“Recipient List”).
  3. At least 2 Business Days, provide us with the exact date and time of the send including timezone, the SMS APP account and user from which the send is to occur, the Content of the SMS and the total count of End Users on the Recipient List (for file validation purposes).

3. Intellectual Property.

Notwithstanding the Intellectual Property Rights granted under your Existing Agreement, You hereby grant us and any third party provider we use a perpetual, limited, non-exclusive, royalty-free right to use your brand(s) and Intellectual Property and Creative to create the MLP, provide you the messaging activities and hosting services referred to above and otherwise for the purposes of providing you the MLP and/or the MLP Service product in accordance with these terms and conditions.

4. Fees

Fees for the MLP product and MLP Services are as notified to you at the time of purchase or as agreed with your account manager. Fees are in addition to the fees for SMS Messages in connection with your Campaign, such fees will be charged in accordance with your Existing Agreement

5. Terms and Conditions

The following terms and conditions apply to the Mobile Landing Page Services:

  1. You acknowledge and agree that we own Intellectual Property in the MLP Services (including any customised versions of them) and that any Intellectual Property rights in or connected belong to us. We hereby grant you a worldwide, royalty-free, revokable license to use the Link Preview, MLP and Campaign Data for the sole purpose of running Campaigns under this Agreement. We acknowledge that you own the intellectual property in the Creative you provide under this Agreement. You acknowledge and agree that you must only use the MLP and STL for the purpose of the Campaign, you are not authorised to use the MLP or derivatives thereof for any other purpose.
  2. You agree not to sell, decompile, deconstruct, reverse engineer or otherwise disassemble all or any portion of the Campaign Data. We do not warrant that the Campaign Data will be error-free or will meet any particular criteria of accuracy, completeness, reliability, performance or quality.
  3. You acknowledge that not all mobile handsets have the ability to preview links in SMS and the ability of End Users to receive images in SMS is dependent on the handset that the End User is using. In addition, you acknowledge that the display of, or combination of images in the MLP is subject to software limitations and therefore not all content can be included in the Link Preview or MLP. For the avoidance of doubt, this will not affect the service and information we provide under STLs.
  4. You acknowledge that:
    1. All Messages sent and MLPs created for the purpose of MLP Services are done so on your behalf and under your instruction. You acknowledge that you are responsible for ensuring that your use of the Service including the appropriateness of the content of the MLP send time, relevant consents to receive Messages and the Content of your Messages, are compliant with all relevant Laws. You also acknowledge that we rely upon data and information that you send us and are not responsible or liable for any errors or inaccuracies in this data;
    2. We reserve the right to not send a Campaign under the MLP Services if we become aware that your Message contains Restricted Content;
    3. There is no service level agreement for MLP Services.
    4. any capitalised terms in this Agreement contain the meaning set out in your Existing Agreement and that a message sent in accordance with this agreement is a ‘Message’ as defined under your Existing Agreement and the MLP Service is a “Service” under your Existing Agreement.
    5. The terms of your Existing Agreement with us apply to the MLP Services and your use of the MLP Services (to the extent not inconsistent with these terms and conditions).
    6. Importantly, whilst our MLP Services involves us to compiling the MLP from your instructions under this Agreement, we do not create or change the Content of your Messages, Creative or ensure compliance with relevant Laws (including but not limited to the Spam Act 2003 (Cth) and the Privacy Act 1988 (Cth)). Compliance with relevant Laws is your responsibility.
    7. You agree that your privacy policy includes, or you have otherwise obtained the consent of End Users for third party service providers (such as us) to collect and use information about End Users and create analytics in connection with End User use of services.
    8. ou may cancel your Campaign prior to us sending it on your behalf, by providing us at least 2 Business Days written notice (unless we have agreed such other time) by way of an email to support@smsapp.com.au. You acknowledge that if you choose to cancel a Campaign, you still incur the fee set out above for MLP Services as we commence provision of the service upon receipt of the data file. Cancellation of a Campaign does not affect the remainder of your Existing Agreement which will continue to operate.

Design Services

Design Services

Message4U Pty Ltd trading as SMS APP (“we”) or (“us”) and you are already parties to an SMS services agreement under which we provide you with specified messaging services (“Existing Agreement”).

The following terms and conditions apply to the design and creation of text and/or images used in an SMS and/or MMS and includes, without limitation, concepts, ideas, innovation and development work to further enhance the Messaging Services. Design Services may also include the management of the delivery or execution of a process or campaign on behalf of the Customer (Design Services) you have chosen to purchase.

Quote and Specifications

Prior to providing any Design Services we will agree:

  1. the specifications and requirements for the Design Services; and
  2. total estimated cost of the Design Services.

Deposit for Services

We may require you to pay a deposit for any Design Services that you have asked us to provide to you

Approval of Design Services

Where we undertake Design Services or any form of professional services, you must will not unreasonably withhold signoff and approval of the completed project, where we are able to reasonably demonstrate that we have met the agreed specifications or requirements.

Customer Warranty

You warrant that all Content provided to us in relation to the provision of the Design Services is duly licensed or authorised and not in breach of any law, third party rights or trademarks. You further accept without limitation that any fees, royalties or other payments for use of Content are to be paid by you.

Payment

Upon completion of the Design Services you agree to pay the total cost of the Design Services within 14 days of receipt of an invoice for such services.

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