With high open and click-through rates, SMS offers better engagement and drives up lead generation.
Cross-channel communication
Build campaign workflows to automatically send SMS messages at each stage of the customer journey.
Measurable results
Gain insights into how customers engage with your text messages, including which links they clicked on.
Adobe Campaign
Integrate SMS into Adobe Campaign to deliver a better customer experience
Our Adobe Campaign integration is a marketing automation tool designed to deliver personalised campaigns through multiple marketing channels. By combining email and SMS, marketing and sales teams can create richer customer journeys. Here are a few ways you can benefit
Integrate SMS into your workflows with email and other channels for seamless cross-channel campaigns. Deliver the right message at the right time through effective channels.
Analyze dashboard reports for marketing insights. Track engagement, click-through rates, and optimize landing pages, offers, and messaging.
Use Cases
Ways to use SMS
Incorporate SMS into new or existing marketing campaign workflows to deliver real-time experiences within the Adobe Campaign platform.
Marketing campaigns
Follow up with leads via SMS and provide a link to your website or calendar. This helps keep the conversation going.
Alerts & notifications
Save time on repetitive tasks by automatically sending text messages that keep people up to date and informed.
Sales outreach
Nurture prospects and turn them into customers through lead management and conversational messaging within the platform.
Feedback & surveys
Easily connect with customers, staff and patients through their mobile devices to collect valuable feedback fast.
Key Features of Adobe Compaign
Features
Automate text messaging
Save time on repetitive tasks by integrating SMS automations into new or existing Adobe Campaign workflows. Seamlessly communicate with your customers on the right channel at the right time using a single platform.
Create SMS templates
You can choose to use our out-of-the-box SMS templates or build your own. Similar to mail merge, templates can include custom and dynamic fields for added personalisation, such as a customer's name or other imported data.
Send bulk messages
Our SMS gateway can handle a thousand sends at once, so you’ll be able to reach a large audience with minimal uptime. Segment your contacts into groups to send the right message to the right people at the right time
Create automatic replies
Set up triggers to automatically respond when you receive an SMS. For example, if a customer replies STOP you can automatically send a confirmation that they have been unsubscribed, as well as add their number to quarantine.
Provide live support and access to our help center
Generate insights to improve the interface and functionalities
Help you navigate in the console and to display important information such as updates
Measure marketing campaign effectiveness and offer updates about our products
Manage authentication and monitor technical errors in our product
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