SMS personalisation

Let every customer feel like they have your undivided attention by personalising your text messages. Use custom fields, which are similar to mail merge.

Start messaging

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    Increase conversions

    The average open rate of SMS is 98%. Once you throw in personalisation, you will keep your contact’s attention even longer.

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    Grow customer trust

    Segment contacts based on past purchases, interests and past conversations. Retain customers and build loyalty.

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    Simplify manual tasks

    Import contact lists with custom fields to our portal. We’ll populate the SMS
    template for you, so you’ll just need to press send.

How SMS personalisation can help your business

Send messages to thousands of contacts without sounding disingenuous or generic.

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How sms personalisation
links can help your
business

  • Import custom fields (also known as merge tags)

    Add customised fields that best suit your purpose. There is no need to re-create spreadsheets over again. If variables change every month, override your last import and add to a saved SMS template.

  • Create automated replies based on keywords

    Two-way SMS allows you to continue conversations. Set up keyword-based auto-replies, so contacts can enjoy a prompt and personal messaging experience.

  • Segment your contact list based on behaviour

    Stay top of mind by following up customers with special offers, discounts and check-ins. Segment contacts based on past interactions, behaviours and interests to be more engaging.

Ways to use

Tailoring your text messages will take your communication capabilities to the next level. Small touches can make a big difference.


Payment reminders

Send direct debit notices or debt collection alerts via SMS. Tailor custom fields to include names, amounts owed and due dates.

SMS marketing campaigns

Engage prospective and existing customers with personalised SMS campaigns. Segment contacts for even higher engagement.

Booking confirmations

Impress clients from the beginning of their experience. Give peace of mind by confirming names, dates, times by using merge tags.

SMS-based surveys

Prompt contacts to give feedback via SMS. Include their name, service provided or item purchased, along with a unique survey link.

Read our blog post highlighting personalised SMS

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Read our blog post
highlighting
personalised SMS

How to send customised SMS (and save time)

When it comes to leaving a lasting impact on your customers, a little can go a long way.
Including personal touches, such as a friendly greeting and their first name,
helps to build brand trust and loyalty.
Read our tips on how to customise your SMS messages while saving your business time.

Why SMS APP

With 20 years of messaging experience, our trusted messaging experts support customers across every industry. We know the challenges your business faces and how to solve them.
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Best-in-class
platform

  • Integrated into over 85 leading
    software systems
  • Easy-to-use web SMS portal
  • No software to install
  • Tier 1 security
    features
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Proven and trusted
expertise

  • 22 years of industry experience
  • Over 65,000 customers globally
  • Experts who understand your needs
  • 420+ million messages sent monthly
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Most connected
partner

  • Direct connections to carriers
  • Over 85 third-party integrations
  • On-shore delivery
  • Access to SMS, MMS, and mobile landing pages
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24/7 customer support
support

  • 24/7 Live chat and email support
  • Free phone support 5 days until late
  • Local onshore support
  • Global team available 24/7

Easy 3 step setup

Whether you are sending a single text or thousands of messages, we aim to simplify this for you. Get 24/7 support from our team of SMS specialists.

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Easy 3 step
setup

  • Create an account with SMS APP

    Our online web portal is easy to navigate and ready for you to send MMS or
    SMS messages from. Alternatively, connect to an API.

  • Import your contact list and data

    Set up your custom fields, which are also known as merge tags.
    We’ll fill in placeholders with your data within our web portal.

  • Set up workflows and start sending

    If needed, set up SMS automations and templates to enhance your workflow.
    Either way, you are ready to press send.

Ready to go?

The easiest way to send engaging
messages to your customers

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